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History of Translation: The Sports Footwear Magazine

It is not for the first time that we translate articles for a sneakers & tennis shoes magazine. The magazine is fully dedicated to sports footwear, its history and development, fashion trends, and various events and persons, which are connected, in one way or other, with the “sneaker culture” (where “sneakers” means sports shoes of a kind).

Ph. Linn
22 April, 2014

This is an entire cultural layer with its own traditions, measures, slang, and standards of beauty, style, and elegance. “Sneakers” are something in between training (running) shoes and tennis shoes; they constitute an integral part of the “street fashion”, and are directly connected with music and sub-cultures (such as, for example, hip-hop and hardcore). The period between 2005 and 2009 witnessed a real “sneaker boom”, when almost all young people started wearing sneakers. Today, also, world-famous footwear brands keep developing new exclusive sneaker designs.

True fans and sneaker-hunters look forward to new collections of author-designed sneakers with such eagerness and desire that they are ready to stand in a queue long before the opening hour of the shops and to spend a night in the street.

Our translators manage to preserve the vivid and lively language of the articles, which often contain slang expressions, certain sport metaphors, word-play or rhymed lines.





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tags: brand, project, history of translation, culture, youth, magazine, tennis shoes, sneakers, footwear, design, sport, fashion, slang




شركة ترجمة Бюро за преводи 翻译社 Překladatelská kancelář Übersetzugsbüro Oversættelse bureau Translation Agency, Moscow Agencia de traducciones Käännöstoimisto Бюро переводов Agence de traduction მთარგმნელობითი ბიურო Γραφείο μεταφράσεων अनुवाद एजेंसी Prevodilacki biro Fordítóiroda Penerjemahan Biro Agenzia di Traduzioni 翻訳代理店 번역 회사 Аударма бюросы Орчуулгын товчоо Biuro tłumaczeń Birou de traduceri Prekladateľská agentúra Tercüme Bürosu Бюро перекладів Văn phòng phiên dịch
Latest translation:
"Перевод статьи для сайта", Общая тема, Translator №744

translation tags: специальность, больница, конгресс, президент, жертвы, администрация, население.

Translations in process: 35
Current work load: 61%

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