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History of Translation: The Sports Footwear Magazine

It is not for the first time that we translate articles for a sneakers & tennis shoes magazine. The magazine is fully dedicated to sports footwear, its history and development, fashion trends, and various events and persons, which are connected, in one way or other, with the “sneaker culture” (where “sneakers” means sports shoes of a kind).

Ph. Linn
22 April, 2014

This is an entire cultural layer with its own traditions, measures, slang, and standards of beauty, style, and elegance. “Sneakers” are something in between training (running) shoes and tennis shoes; they constitute an integral part of the “street fashion”, and are directly connected with music and sub-cultures (such as, for example, hip-hop and hardcore). The period between 2005 and 2009 witnessed a real “sneaker boom”, when almost all young people started wearing sneakers. Today, also, world-famous footwear brands keep developing new exclusive sneaker designs.

True fans and sneaker-hunters look forward to new collections of author-designed sneakers with such eagerness and desire that they are ready to stand in a queue long before the opening hour of the shops and to spend a night in the street.

Our translators manage to preserve the vivid and lively language of the articles, which often contain slang expressions, certain sport metaphors, word-play or rhymed lines.





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В 2018 году выйдет новый роман Харуки Мураками "Убийство командора" на русском языке

Выход нового романа на русском языке японского писателя Харуки Мураками «Убийство командора» запланирован на конец 2018 года. Об этом сообщает издательство «Эксмо».


The history of translations: fashionable shoes

The fashion is never standing still, shoe and leather industry is developing at a quick rate, modern designers are competing with each other in ingenuity and our translation agency, getting a lot of orders for translation in this area, helping companies go out to the global level.


A virtual school of Russian language to be opened in Russia

Starting from the next school year, the first virtual school of Russian language for foreigners will be opened in Russia. The project will operate on the basis of the Pushkin State institute of Russian language in Moscow. In the future, similar centers will appear in other Russian cities as well.


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Каждый третий участник получит по почте сувенир от нашего бюро переводов.




New greetings on translation project

New holidays were added to the project "Greetings with translations" of Flarus Translation Agency.


History of Chinese clan corporations

Our agency performed multiple translations on Chinese history and politics. Recently we completed a huge translation of an article about corporations in Ancient China.


Translation services in sport

Horseracing, fighting, trampoline tumbling, ping pong, field hockey — we have made translations on these subjects in our agency so far. Those sports events are among 65 competitions, which are running this summer in London during the XXX Summer Olympic Games after all.


History of translation: Liar liar, pants on fire!

This month we completed a big translation project from Russian of a user manual and an operating instruction for the professional computer polygraph software. So how to run a lie detector test? It turns out, that lie detectors are common not only with the judicial investigations but also with recruitment, which is even reflected in the Labor law of Russian Federation.


History of translation: "Bicycle, bicycle, bicycle, I want to ride my bicycle"

How many people know the electric bicycle, or electrobicycle? The idea of equipping a bicycle with a motor went a little later the invention of a bicycle. Recently we translated from French some instructions for the famous European brand of carmakers. Thanks to our translation, we hope to find more cyclists in Russian cities. Bicycles with electric motor help everybody, even people without physical fitness, to run long distances.


Since 2014 Ministry of Education and Science of Russia will promote Russian Language Institute brand abroad

Since 2014 Ministry of Education and Science of Russia will promote Pushkin State Russian Language Institute brand abroad. The Deputy Head of the Ministry Veniamin Kaganov has announced such intention.




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tags: slang, fashion, sport, design, footwear, sneakers, tennis shoes, magazine, youth, culture, history of translation, project, brand





شركة ترجمة Бюро за преводи Бюро перакладаў 翻译社 Překladatelská kancelář Übersetzugsbüro Oversættelse bureau Translation Agency, Moscow Agencia de traducciones Käännöstoimisto Бюро переводов Фларус, Москва Agence de traduction მთარგმნელობითი ბიურო Γραφείο μεταφράσεων अनुवाद एजेंसी Prevodilacki biro Fordítóiroda Penerjemahan Biro Agenzia di Traduzioni 翻訳代理店 번역 회사 Аударма бюросы Орчуулгын товчоо Biuro tłumaczeń Agência de tradução Birou de traduceri Prekladateľská agentúra Tercüme Bürosu Бюро перекладів Văn phòng phiên dịch
Latest translation:
"Проформа Счета", Финансовый перевод, Translator №432

translation tags: оплата, валюта, компания, стоимость, предоплата, реквизиты, печать.

Translations in process: 37
Current work load: 25%

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