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The history of translations: fashionable shoes |
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 The fashion is never standing still, shoe and leather industry is developing at a quick rate, modern designers are competing with each other in ingenuity and our translation agency, getting a lot of orders for translation in this area, helping companies go out to the global level.
The fashion and business are integrating gradually. Along with large shoe factories arise self-employed individuals who focus on exclusivity and manual production. The competition is increasing and there is a need in the representation of the company in the bright light and entry on the international scene. And translation agency acts as an intermediary in this process.
We have quite a lot of experience with companies engaged in the leather and shoe industry. As you know, in this business are the Italians ahead of all, who continue to make shoes, bags and accessories in the best traditions of craftsmanship, and use innovative technology. We translated some catalogues of fashion shoes specifically from Italian. The product that widely represented in the world market, satisfy demand for luxury shoes and daily middle class shoes. You may notice that now, first of all, brands are paying more attention to the comfort and practicality, rather than the unique design as fashion becomes more and more utilitarian, and the materials of construction for the product as a global trend dictates the pursuit of natural materials of the highest quality.
Of course, colourful glossy catalogues have migrated now in the Internet mainly, so we receive most requests for translation of websites, dedicated to on-line shopping, for example.
Our specialists are also engaged in translation of booklets for creation of the shoe store image. In recent years, more and more often we get requests for translation, mainly from English and French languages, articles about designers and couturier. The interest in fashion is never fades away.
Два предлога дательного падежа. Aus – из, с; von – от, из, с. Разберем примеры с употреблением обоих предлогов. |
Over the past three months, our team has faced a paradoxical situation: two scientific papers, translated and edited according to all standards, were rejected by journals. Despite attempts to find out the reasons, the editors` responses remained vague. We will share this experience to draw translators` attention to the pitfalls of academic translation. |
Процесс локализации интернет-магазина не сильно отличается от веб-сайта. Он состоит из тех же шагов (подготовка локализации, экспорт контента, перевод, импорт контента, тестирование и вычитка носителем языка), при этом у интернет-магазинов есть свои особенности. |
Наиболее популярные языки и направления переводов за апрель 2022 года.
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Некоторые могут спросить: "Если "надевать", а не "одевать", то почему "обувать", а не "набувать"? |
Мода никогда не стоит на месте, обувная и кожевенная промышленность развивается большими темпами, современные дизайнеры соревнуются друг с другом в изобретательности, и наше бюро переводов, получая множество заказов на переводы в этой области, помогает выходить компаниям на международный уровень. |
История сквозь призму языка. Как язык способен дать ключ к пониманию проблем и важных событий предыдущих десятилетий? |
It is not for the first time that we translate articles for a sneakers & tennis shoes magazine. The magazine is fully dedicated to sports footwear, its history and development, fashion trends, and various events and persons, which are connected, in one way or other, with the “sneaker culture” (where “sneakers” means sports shoes of a kind). |
There is a quite popular and original type of exhibitions in Europe, where the multimedia, lighting, scenery, graphics and special effects allow the visitor to get involved in the exposition, whether it be a wild dinosaur park, an anthill, a battlefield or a theatrical stage in times of Moliere. Recently we translated several quite voluminous press releases from French, which contained comments and reviews of some projects of a French company, running a scenography, museography and multimedia production business. |
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