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Advertising of Translation Services

Our tips for context advertising, marketing and promotion of translation services will be valuable for translation companies, beginners in the advertising market, as well as old-timers.

Philipp Konnov
14 March, 2017

реклама, директ, контекстная реклама

Enter the phrase "translation agency" to Yandex or Google and you will see how many answers will be found. Cost per click on the word "translation agency" or "technical translation" even making 3000 minus words - parasites, is at least $10 (this is a price for a quality ads in terms of search engine).

As a result, the share of advertising through context advertising is decreasing in absolute determination, at the same time the share of context advertising in overall marketing budget increases. Context advertising should be based on your actual capabilities and repeat all that has already been written on your website.

How to promote translation services in the face of such fierce competition and excess supply? Create something new.

Look at your website as if you were a translation agency client. Find what you think may be helpful to the client and make emphasis on this. For example, you have a good algorithm for calculating the cost of translation of different file formats. Create an online form for online pricing calculation.

Or you have medical interpreters in stuff, which in itself is rare. Write about it on the site and make an emphasis on medical translation.

If you are strong in law - offer additional services and linguists consultations. Consultations related to the mentality of the country`s legal system will be in demand for many businessmen, emerging new markets.

Do you have a good programmer or webmaster who can deal with "disassembly-assembly" program resources? Write a software localization section on your website.


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tags: #Localization #search #software #marketing #advertising #website #translation services #translation agency #Yandex #Google #context advertising #medical #legal

Перевод субтитров в реальном времени от Google Meet 2555

Google Meet приступил к тестированию новой функции. Перевод субтитров будет доступен для встреч на английском языке и первоначально будет поддерживать четыре языка.

Викторина по Великобритании

Каждый третий участник получит по почте сувенир от нашего бюро переводов.

Professional translations for the fishing industry 583

Services of translators familiar with the terminology of fishing, seafood processing, instructions for equipment in the fishing industry. The cost of specialized translations in the fishing industry.

Dumping time in translation services 1121

Now each client sends a translation request to several agencies and selects a service provider based on the price. If the price of a translation is a decisive factor, then what about the criteria for the quality of a translation? Can possible errors and shortcomings do more harm than saving on translation services will create benefits.

Tariffs in the translation industry 1060

How much the translation of your documents costs? How is the cost of translation calculated and what can be done to save on translation services?

Change of leaders in transfer directions 888

At the dawn of our translation business (2001), technical translations from German accounted for 25% of the total. Translations from French - 7%, Spanish - 3-5%. There were also other languages ​​in the orders, but their total share did not exceed 2-3% per month. Everything else - about 45-50% - English.

Translation in the field of medicine 1498

Flarus perform translations in the field of medicine for many years.

Translations for Food Industry 1574

The Flarus Translation Agency has been cooperated with the largest Russian and foreign food processing companies for many years.

Translation Agency Special Offer: 10% Discount for Translation to 17 Languages 2241

Our translation agency is located in the centre of Moscow (Chistye Prudy metro station, Turgenevskaia, Stretenskiy Boulevard) at Miasnitskaia Street. Near our office we’ve always seen foreign tourists with their suitcases. Besides, we’ve recently noticed a new hostel in the neighbouring building.

History of translation: Tell me what your brands are and I will tell you who you are 3062

A brand is a marketing term meaning a new product or a service with a popular and recognizable brand marks, while branding and brand management are focused on consumer psychology in order to make the brand rememberable and recognizable. A famous American marketing expert, whose work we have translated recently, describes the main principles of branding in fascinating short articles.

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شركة ترجمة Бюро за преводи Бюро перакладаў 翻译社 Překladatelská kancelář Übersetzugsbüro Oversættelse bureau Translation and Proofreading Services Agencia de traducciones Käännöstoimisto Бюро переводов Фларус, Москва Agence de traduction მთარგმნელობითი ბიურო Γραφείο μεταφράσεων अनुवाद एजेंसी Prevodilacki biro Fordítóiroda Penerjemahan Biro Agenzia di Traduzioni 翻訳代理店 번역 회사 Аударма бюросы Орчуулгын товчоо Biuro tłumaczeń Agência de tradução Birou de traduceri Преводилачка агенција Prekladateľská agentúra Агентии тарҷумонӣ Tercüme Bürosu Бюро перекладів Văn phòng phiên dịch
Latest translation:
"Сертификат пищевой продукции / Food product certificate ", Технический перевод

translation tags: технологический, инструкция, документационный.

Translations in process: 98
Current work load: 65%

Поиск по сайту:

"Яндекс" научили понимать естественный язык и синтезировать речь

What is the archive of made translations for?

Continuous and casual translators’ work on the order has different efficiency with equal intensity

History of Translations: Musical and Choreographic Ballet Characters

Конференция Localization World пройдет в Париже 4-6 июня 2012

A New Program For Medical Terminology

New Terminology On Microsoft Language Portal

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(~1 раз в месяц)

Услуги перевода текстов на индийский вариант английского языка
В нашем бюро переводов есть специалисты из Индии, являющиеся переводчиками английского языка. Основной их профиль - хинди, но для клиентов, которым необходим перевод на индийский диалект английского, мы предлагаем такую услугу.

Глоссарий терминов в области научно-технического прогнозирования
Глоссарий терминов в области научно-технического прогнозирования

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