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Advertising of Translation Services

Our tips for context advertising, marketing and promotion of translation services will be valuable for translation companies, beginners in the advertising market, as well as old-timers.

Ph. Linn
14 March, 2017

реклама, директ, контекстная реклама

Enter the phrase "translation agency" to Yandex or Google and you will see how many answers will be found. Cost per click on the word "translation agency" or "technical translation" even making 3000 minus words - parasites, is at least $10 (this is a price for a quality ads in terms of search engine).

As a result, the share of advertising through context advertising is decreasing in absolute determination, at the same time the share of context advertising in overall marketing budget increases. Context advertising should be based on your actual capabilities and repeat all that has already been written on your website.

How to promote translation services in the face of such fierce competition and excess supply? Create something new.

Look at your website as if you were a translation agency client. Find what you think may be helpful to the client and make emphasis on this. For example, you have a good algorithm for calculating the cost of translation of different file formats. Create an online form for online pricing calculation.

Or you have medical interpreters in stuff, which in itself is rare. Write about it on the site and make an emphasis on medical translation.

If you are strong in law - offer additional services and linguists consultations. Consultations related to the mentality of the country`s legal system will be in demand for many businessmen, emerging new markets.

Do you have a good programmer or webmaster who can deal with "disassembly-assembly" program resources? Write a software localization section on your website.


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"Правила чихания" в переводе на разные языки

По известным нам с детства правилам этикета, в ответ на чихание следует пожелать здоровья и долголетия. Однако не во всех странах правила одинаковы.


Criteria affecting the cost of translation

Depending on the linguistic tasks, there are different types of translation and technological processes of their implementation. How does each of these criteria affect the cost of translation?


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Ve společnosti jsou odborné tlumočnicí češtiny, mající obrovské překladatelské zkušeností překladu dokumentů kterékoliv orientace a složitostí.




Medical translation

Why can medical translations rates be higher than common translations rates?


Cel mai lung cuvînt din limba română are 44 de litere

Limbajul medicilor este unul din cele mai sofisticate și conține o mulțime de cuvinte necunoscute pentru nespecialiști. Pînă timp recent cel mai lung cuvînt din limba română era considerat substantivul "electroglotospectografie", care acum a fost înlăturat de pe piedestal de alt termin medical - "pneumonoultramicroscopicsilicovolcaniconioză".


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The program offers free language translation while chatting which makes it possible for users, who cannot speak more than one language, to chat with people speaking other languages.


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Submit Your Article Most popular Archive
tags: Localization, search, software, marketing, advertising, website, translation services, translation agency, Yandex, Google, context advertising, medical, legal



شركة ترجمة Бюро за преводи Бюро перакладаў 翻译社 Překladatelská kancelář Übersetzugsbüro Oversættelse bureau Translation Agency, Moscow, Russia Agencia de traducciones Käännöstoimisto Бюро переводов Фларус, Москва Agence de traduction მთარგმნელობითი ბიურო Γραφείο μεταφράσεων अनुवाद एजेंसी Prevodilacki biro Fordítóiroda Penerjemahan Biro Agenzia di Traduzioni 翻訳代理店 번역 회사 Аударма бюросы Орчуулгын товчоо Biuro tłumaczeń Agência de tradução Birou de traduceri Преводилачка агенција Prekladateľská agentúra Tercüme Bürosu Бюро перекладів Văn phòng phiên dịch
Latest translation:
"Функциональные блоки описания / MBP function block descriptions", Технический перевод, Translator №381

translation tags: диапазон, параметры, функциональный, счетчик.

Translations in process: 40
Current work load: 61%

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